We started with a clear vision: to show that maintaining a holistic lifestyle is achievable, using easy-to-follow practices that fit seamlessly into everyday life.
Urslf originated from the insight that everyone deserves a clear path to wellness. We’re grounded in the belief that managing a holistic lifestyle can be uncomplicated and integrated into daily life, breaking down the myth that wellness is out of reach. Juggling multiple roles while striving for a balanced lifestyle can seem impossible, but Urslf is here to simplify it. Our tailored coaching and accessible resources are crafted to effortlessly integrate into your hectic schedule, providing you with practical ways to nurture your body, mind and spirit every day.
Understanding that holistic living, at its heart, is about returning to basics and reconnecting with ourselves in a natural, unforced way.
Our Story
Founded by Chloe Hughes, who not only preaches the choices of holistic living, but practice them daily in her own life. By prioritizing honesty and open communication, Urslf establishes a foundation of trust and reliability, inviting individuals to engage with our brand not just as consumers, but as valued members of a wellness community committed to ethical practices and sustainable health solutions.
Meet Your Head Coach
I started this journey like many of you feeling overwhelmed by the noise and complexity surrounding what it means to live ‘holistically’. But through my own path, I've realized it doesn’t have to be that complicated. Having studied at the Institute of Integrative Nutrition and maintaining a dedication to continuous learning, particularly in healing through food and returning to basics, I have gathered the wisdom and tools to guide you effectively.
Urslf is here to reveal the layers of misconception and present holistic living in its truest form-simple, intentional and deeply personal. We’re not just about diets or routines; we’re about creating a space where eating well, moving your body, and nurturing your mind feel like natural extension of who you are. Our aim is to guide you towards a lifestyle that’s authentically yours and not dictated by fleeting trends but by ancient wisdom meeting modern techniques.